Top Office Furniture Brands in Australia Compared: IKEA vs. Fantastic Furniture vs. Amart

Trends and Market Leaders in Australia

A lot of factors come into play when choosing brands for your office furniture, such as pricing, shipping, availability, and, most importantly, your available office space. In this ever-evolving landscape that we have right now, there are additional factors to consider. According to a recent study, a growing number of environmentally conscious Australian consumers prefer brands that use eco-friendly and sustainably sourced materials and processes.

Interestingly, Google reports that 40% of shopping searches by Australians are broad-category queries, such as “bedroom furniture.” Australia’s furniture industry is projected to generate a revenue of USD 11.97 billion and is expected to grow annually by 5.05%. Various brands hold a fair share of the market, especially with the demand for sustainable and eco-friendly furniture.

In this article, we’re highlighting Furb’s biggest competitors: IKEA, Fantastic Furniture, and Amart, which together operate 155 physical stores across the country.

The Big Three: Dominating Australia’s Furniture Market

	IKEA	Fantastic Furniture	Amart
Brand Slogan	To create a better everyday life for the many people	Create a home you love with affordable furniture & bedding!	Furniture for life
Founded	1943	189	1970
Website	www.ikea.com/au/en/	www.fantasticfurniture.com.au/	www.amartfurniture.com.au/

Who is IKEA?

This Scandinavian powerhouse began in the small Swedish town of Älmhult. Founded by Ingvar Kamprad, IKEA’s mission has always been to offer high-quality home furnishings at affordable prices.

Highlights:

• Revolutionized flat-pack furniture, which saves space and protects products during shipping.
• Customers assemble flat-pack items themselves, offering flexibility and cost savings.
• Boasts a catalog of over 9,500 products across 479 global stores.
• The Billy Bookcase, introduced 45 years ago, remains one of its most iconic products with 140 million units sold worldwide.

Who is Fantastic Furniture?

An Australian homegrown brand since 1989, Fantastic Furniture stands out for its customisation options and affordability. Its flexible payment options make it an accessible choice for many Australians.

Highlights:

• The Design Your Way program allows customers to personalise sofas, couches, and armchairs with 50 available fabric options.
• Click and Collect ensures orders are ready for pickup within 60 minutes of confirmation.
• Primarily caters to family homes, with fewer options designed for apartments or smaller spaces.

Who is Amart?

Formerly known as Super Amart, this Australian brand has been a trusted name in furniture for over 50 years. With a mission to offer high-quality furniture at affordable prices, Amart has become a go-to destination for Australians looking to furnish their homes, and its commitment to customer satisfaction and value has made it a popular choice across the country.

Highlights:

• Operates 68 stores across all six states, ensuring wide accessibility.
• Maintained customer trust with proactive product recalls in 2020 and 2021.
• Offers a diverse catalog of over 2,000 products for various needs and preferences.

Why Furb Stands Out

While the aforementioned big three brands in Australia bring distinct strengths and products to the market, Furb sets itself apart by valuing innovation, quality, and customer satisfaction. Here’s why we’re the go-to choice for your home office needs:

Satisfaction Guaranteed

At Furb, we prioritise customer satisfaction every step of the way. From exploring our collections to delivery and beyond, our 14-day return policy ensures you have ample time to fall in love with our product.

Specialisation

We focus on crafting exceptional products like our ergonomic executive chairs and armchairs. These pieces are designed with the belief that every individual deserves a chair that will adapt to ergonomic active body posture and not the other way around.

Customisation

Our knowledgeable customer service team works with you to find the perfect furniture solutions, ensuring your investment meets your unique needs and style.

Education

Beyond providing high-quality furniture, Furb offers weekly educational blogs on tips, trends, and product care. Our dedicated team of writers conducts in-depth research to keep you informed and inspired.

Ready to embrace a better workspace this 2025?

If you’re still on the fence, don’t hesitate to reach out to our friendly staff. We’re here to provide all the information you need to make an informed choice. With Furb, you’re investing in more than furniture—you’re investing in a better workspace.